Eventric News

NEWS RELEASE

EVENTRIC LAUNCHES NEW LIVE ACCESS BRAND FOR VIP AND INVITATION-ONLY EVENT TICKETING

Live Access Introduces Concept of “Private Ticketing”

Chicago, IL – January 20, 2010 – Eventric, a leading provider of software and online services to the live entertainment industry, today announced the general availability of its new Live Access VIP and invitation-only guest ticketing application.

Live Access is a web-based system that permits ticket managers to manage VIP, guest list, and non-public tickets.  Formerly known as MTDTICKETING.COM, Live Access is being used successfully by some of the most well known tours and acts in the industry, including Britney Spears, Jonas Brothers, Bon Jovi, Nine Inch Nails, Umphrey’s McGee, and Jack Johnson.  Live Access makes sure that ticket requests are managed properly and efficiently, ensuring that valuable ticket assets are maximized.

Live Access is targeted to ticketing managers for music acts, live entertainment, festivals, sports teams, private corporate events, club owners, arenas, and theaters.

Private Ticketing

Live Access introduces the concept of “Private Ticketing”.  Instead of public sale or paper based processes to distribute for the best tickets in the house (that often end up in the hands of scalpers and the uncontrolled secondary market), Live Access allows ticket managers to invite fans, friends, and VIPs to purchase tickets and grant permission to others who can invite people to purchase tickets.  This ensures that tickets are only getting into the hands of the extended community of friends and fans of the act.  An audit trail tracks the flow of the whole process.

Live Access is available to companies at no upfront cost – only a small fee is processed for each approved ticket request.  Live Access ticket fees are normally 50-70% less than those charged by the large processors.  For a short video demonstration of Live Access, please go to http://blip.tv/file/3102097.

About Eventric

Eventric is a provider of software and online services for the professional live entertainment industry.  Eventric’s solutions promote connectivity, community, and competency, making the production of live events more profitable and effective.

Eventric’s customers includes some of the biggest and most influential entertainment acts, management companies, event production companies, and corporations.  For more information, please visit our web site at www.eventric.com.

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Contact Information:
Joel Berk
(773) 862 5395
joel@eventric.com

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I came across an interesting graphical analysis published in Rolling Stone about ticket service fees from Ticketmaster and where the fees go.  The optics of these ticket fees are way out of whack – when you start calling something a “ticket fee” and it approaches 50-80% of the ticket price, of course people’s expectations are not met. When expectations aren’t met, you get anger and resistance.  All-in ticketing and/or lower fees are the answer.  As a “commercial” for our Live Access invitation guest ticketing application, our fees are usually 50% to 90% lower than what is charged by the big ticket processors – and our tickets usually are the best seats in the house.  Our tickets can ONLY go into the hands of the fans so 100% of the tickets we sell bypass the secondary market.

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We’ve recently published a video demo of our Live Access VIP and Guest Ticketing product.  Live Access will be used to drive invitation-only guest ticketing for many big tours in 2010 kicking off with Bon Jovi and John Mayer this month!

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Master Tour build 1486 is available immediately.  This is a required upgrade for syncing.  As always, simply restart Master Tour and you will be prompted to download.  We recommend that all users upgrade at your earliest convenience.

The primary feature of build 1486 is a fix for certain dates past March 14 (US) and March 28 (UK) being off by one hour on the iPhone and iCal feeds due to DST (daylight savings time).

Due to the nature of tours, timezone handing is a critical part of Master Tour.  The typical tour is moving across timezones every day.  The crew consists of people traveling with the tour as well as staff at the home office in locations across the globe.  We have gone to extensive efforts to ensure that syncing “just works” across timezones.  DST awareness is another part of the magic that has to happen under the hood.  Dealing with dates is surprisingly complicated but our goal is to make sure you never even notice it.

We’d like to give a shout-out to Dave (w/ Hedley) and Dale (w/ Norah Jones) for helping us to nail down this DST issue.  Thanks again for the feedback, please keep it coming!

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Despite a raucous holiday break the dev team managed to send out a couple of cool features for this Tuesday’s build of Master Tour.  Available immediately is build 1483.  This is a required upgrade in order to sync.  We try not to do this to you very often, but on occasion we have to make changes to the server infrastructure that require a client upgrade in order to keep everything in sync.

One new feature is that the schedule and printed reports will show more detail for travel items.  As an example, connecting flight information will appear for a flight instead of simply the origin and final destination.  Not all reports show this level of detail because in many cases there is simply not enough space, however we’ve built the code so that we can show as much information as possible in any given amount of space.

Another simple but useful feature is a field for Country on your Dashboard.  This probably seems like a no-brainer, but the fields in the Day have evolved over time based on user feedback.

To give you a little insight into the data organization of Master Tour, all location entities in the database have a country field.  The Day is a little different because it’s not really a location – it represents the calendar date and is a container for all of your activities on that date.  Initially the Day just had a title that would show up on reports.  Location information was stored in the Venues, Hotels, Contacts, etc.  However the Day itself sometimes has a general location that doesn’t match with the Venue or Hotel.  A good example is a band playing “Tweeter Center” which is technically in Tinley Park, IL.  However everybody considers that to be a Chicago gig.  So, Chicago is what should show up on the tour books, and Tinley Park only needs to show up for driving directions.  For this reason, the Day has a location that is different from the “official” location of the Venue.  In a nutshell, the Day record has evolved to hold more location data.

You may not have touched, or even noticed this functionality before because Master Tour intelligently populates the Day location fields for you.  Whenever you add a Venue, the Day is automatically populated for you using the Venue’s address.  However you can override them by simply clicking on the text in your Dashboard.  The Day location is what appears on printed dailys and tour books, and is also used for other purposes as well – for example weather data is pulled using the zip code entered for the day.

We’re gearing up for a major upgrade of the software this spring, so the builds will be mostly bug fixes and minor tweaks for a few months.  But don’t take that as a sign that we’re slowing.  We’re working harder than ever and cranking out some awesome new features!  Please be sure to let us know if you have an idea for Master Tour.

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