What’s a fair price for a ticket surcharge?
Posted by Brian Carpizo | Posted in Business, Featured, Live Access | Posted on 19-01-2010
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I came across an interesting graphical analysis published in Rolling Stone about ticket service fees from Ticketmaster and where the fees go. The optics of these ticket fees are way out of whack – when you start calling something a “ticket fee” and it approaches 50-80% of the ticket price, of course people’s expectations are not met. When expectations aren’t met, you get anger and resistance. All-in ticketing and/or lower fees are the answer. As a “commercial” for our Live Access invitation guest ticketing application, our fees are usually 50% to 90% lower than what is charged by the big ticket processors – and our tickets usually are the best seats in the house. Our tickets can ONLY go into the hands of the fans so 100% of the tickets we sell bypass the secondary market.
