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EVENTRIC LAUNCHES NEW LIVE ACCESS BRAND FOR VIP AND INVITATION-ONLY EVENT TICKETING

Live Access Introduces Concept of “Private Ticketing”

Chicago, IL – January 20, 2010 – Eventric, a leading provider of software and online services to the live entertainment industry, today announced the general availability of its new Live Access VIP and invitation-only guest ticketing application.

Live Access is a web-based system that permits ticket managers to manage VIP, guest list, and non-public tickets.  Formerly known as MTDTICKETING.COM, Live Access is being used successfully by some of the most well known tours and acts in the industry, including Britney Spears, Jonas Brothers, Bon Jovi, Nine Inch Nails, Umphrey’s McGee, and Jack Johnson.  Live Access makes sure that ticket requests are managed properly and efficiently, ensuring that valuable ticket assets are maximized.

Live Access is targeted to ticketing managers for music acts, live entertainment, festivals, sports teams, private corporate events, club owners, arenas, and theaters.

Private Ticketing

Live Access introduces the concept of “Private Ticketing”.  Instead of public sale or paper based processes to distribute for the best tickets in the house (that often end up in the hands of scalpers and the uncontrolled secondary market), Live Access allows ticket managers to invite fans, friends, and VIPs to purchase tickets and grant permission to others who can invite people to purchase tickets.  This ensures that tickets are only getting into the hands of the extended community of friends and fans of the act.  An audit trail tracks the flow of the whole process.

Live Access is available to companies at no upfront cost – only a small fee is processed for each approved ticket request.  Live Access ticket fees are normally 50-70% less than those charged by the large processors.  For a short video demonstration of Live Access, please go to http://blip.tv/file/3102097.

About Eventric

Eventric is a provider of software and online services for the professional live entertainment industry.  Eventric’s solutions promote connectivity, community, and competency, making the production of live events more profitable and effective.

Eventric’s customers includes some of the biggest and most influential entertainment acts, management companies, event production companies, and corporations.  For more information, please visit our web site at www.eventric.com.

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Contact Information:
Joel Berk
(773) 862 5395
joel@eventric.com

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I came across an interesting graphical analysis published in Rolling Stone about ticket service fees from Ticketmaster and where the fees go.  The optics of these ticket fees are way out of whack – when you start calling something a “ticket fee” and it approaches 50-80% of the ticket price, of course people’s expectations are not met. When expectations aren’t met, you get anger and resistance.  All-in ticketing and/or lower fees are the answer.  As a “commercial” for our Live Access invitation guest ticketing application, our fees are usually 50% to 90% lower than what is charged by the big ticket processors – and our tickets usually are the best seats in the house.  Our tickets can ONLY go into the hands of the fans so 100% of the tickets we sell bypass the secondary market.

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We’ve recently published a video demo of our Live Access VIP and Guest Ticketing product.  Live Access will be used to drive invitation-only guest ticketing for many big tours in 2010 kicking off with Bon Jovi and John Mayer this month!

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We’re getting ready to launch the new Live Access brand soon, replacing MTDTicketing.com.  Here is a sneek peek of the consumer landing page for the Miley Cyrus tour.

Live Access is Eventric’s permission-based ticket and access management system for live events and programs.  It manages the process of requesting, purchasing, and confirmation of VIP, guest tickets, and other credentials.  You can only get a ticket if you’ve been invited!

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This weekend Eventric staffers attended the last Chicago show of Nine Inch Nails at the historic Aragon Ballroom. Fantastic show with an unbelievable amount of energy transferred back and forth between audience and artist.

While the show was historic/special/banging, we were really pleased with the user experience we had purchasing VIP tickets from our own ticketing system – MTDTicketing (soon to be rebranded as Live Access). It was smooth sailing from the initial invitation to purchase tickets all the way through the confirmation, instructions on where to pick up the tickets and guest passes, and billing confirmation.  Its great to be able to “eat our own dogfood” for such a great event.

Eventric is processing all of the VIP ticketing for the NIN “Wave Goodbye” tour shows, probably one of the most sought-after tickets of the season.  Trent Reznor has made an concerted effort to ensure that all tickets are in the hands of fans instead of scalpers and we are proud to be a part of that process.

About Live Access

Live Access (formerly MTDTicketing.com) is a web-based application that manages the process of requesting, purchasing, and confirmation of VIP, guest tickets, and other credentials for live events. Live Access replaces the manual processes and error prone methods used in the touring and event industry. Live Access is specifically designed to support the VIP ticketing efforts of major tours, significantly improving the VIP experience while saving time, reducing costs, and increasing yield for these valued ticket assets. Eventric charges a small service fee for processing each ticket request along with a regular monthly subscription for Master Tour.

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